What is ELM77?

ELM77 stands for Executive Leadership Moments — and the two 7’s refer to the 77 seconds of success that contributors share. This organization was designed to be a collection of hard-won leadership lessons of today’s top senior executives, available for rising leaders and professionals looking for insight and inspiration.

With a passion for wisdom and vulnerability, ELM77 serves to expand the reach of accomplished leaders’s stories so that others can follow in the path of success. After all, success grows when it’s shared.

What Makes ELM77 Different

We aren’t collecting quick tips. We’re curating short, meaningful leadership moments that hold insight, vulnerability, and legacy.

Every video is recorded by a real, accomplished leader, in their own words, sharing a moment that changed the way they lead. It’s simple, personal, and authentic—designed to help others grow faster by learning from lived experience, not theory.

Meet the Founder

Stan Holm

ELM77 was created by Stan Holm, a seasoned CEO who believes the most powerful leadership lessons are often the ones never written down.

After decades of navigating growth, pressure, and pivotal moments, Stan saw how much wisdom lives inside accomplished leaders—yet rarely gets shared. Not everyone has time to write a book, start a podcast, or take the stage, but everyone has a moment worth passing on.

ELM77 exists to capture those moments. It’s a place for senior leaders to give back through honest, concise stories—and for the next generation to learn from real experience and wisdom.

Who We Exist to Serve

Accomplished Leaders Ready to Share Their Success & Leave a Legacy:

Whether you’re a CEO, senior executive, founder, or accomplished entrepreneur, you’ve earned so much wisdom through years of leading, building, and overcoming. If you’ve lived it, you have an important lesson to pass on, and that’s what we’re here to help you do!

Rising Leaders Ready to Grow From the Wisdom of Others:

Whether you’re an ambitious early-career or mid-career professional— or simply someone who’s hungry for real-world wisdom—this collection of leadership moments is here to help you rise, grow, and learn from top-tier leaders who’ve been where you’re heading.